The Facebook Book.

Israeli author Alex Epstein has stumbled upon a novel way to expose new readers to his work — by “publishing” it on Facebook. It’s an experiment that could foretell a new paradigm in book publishing, according to Epstein: a way of leveraging social networks to interest new readers in an author’s work, and perhaps even change the concept of “book” as it applies online.

Epstein is actually an accomplished writer who has authored 10 books, including four collections of short stories and three novels; his work has been translated into English, French, Spanish, Russian, Greek, Dutch, Croatian, and Italian, and in 2003 he was awarded the Prime Minister’s Prize for Literature.

Israeli author puts the 'book' back in Facebook | The Times of Israel.